Trademark Policy (Brand Identity)

Posted in About ASG - Policies and Procedures

ASG Trademark Policy and Continuity of Brand Identity

ASG Global Trademarks are intellectual property, with value both to us at ASG and to our community of customers, developers, partners, and supporters. When our trademarks maintain their strong association with quality, performance and reliability, the entire community benefits.

Trademarks are words or symbols (and less commonly colors, sounds or scents) used to identify the source of products, technologies, programs and services, enabling customers to distinguish one provider's offerings from another's. When we say "products" in these guidelines, we mean all types of offerings, ranging from commercial products and services to open source and free software and informational web sites. Trademark law (Specifically US Title 15 - AKA the Lanham Act) protects the public's ability to rely on trademarks for information about product source and quality, requiring trademark owners to take steps to police proper use of their marks We provide these ASG Trademark and Logo Usage Requirements ("guidelines") as part of a comprehensive program to satisfy this obligation, and to help you and all of our community members make proper use of our marks consistent with these guidelines and the law.

These guidelines are for anyone using or referencing ASG Global's trademarks, particularly users outside of ASG.

BioCert, BioSaf, BioLokR and iQBio Registered Trademark Brand Integrity Guidelines

News Agencies: When reporting or commenting on the company's products using our registered trademarks, the following guidelines must be used:

• BioCert® shall always be represented with the B and C capitalized.

• BioSaf® shall always be represented with the B and the S capitalized. Usage of the â in BioSâf to denote a hard a sound is acceptable.

• iQBio® shall always be represented with the Q and the B capitalized.

• BioLokR® shall always be represented with the B, the L and the R capitalized.

• BioCert is ONE word - not two. It is not a Bio Cert or Bio-Cert but ALWAYS BioCert. End of line hyphenation of the trademark is NOT acceptable.

• BioSaf or BioSâf is ONE word – not two. It is not a Bio Saf or Bio-Saf. End of line hyphenation of the trademark is NOT acceptable.

• iQBio is ONE word – not two. iQ is not to be used independently except in the iQ icon pictured to the right. End of line hyphenation of the trademark is NOT acceptable.

• Our trademarks are ADJECTIVES to describe our products origin – such as BioCert Software, BioCert ClipBio Pro Memory Drive, BioSaf GunLokR, or BioCert Intelligent Identity Manager, it is not a NOUN nor is it the company name. The company name is ASG or iQBio.

• BioCert, BioSaf and iQBio are brands of products, the product is NOT BioCert and should never be stated as such.

• The first instance on the page shall ALWAYS include the circled R ® symbol as a designation of the trademarks registered status in the USA and EU.

• Web Headers, Page Titles, Press Release Headings and Descriptions do not need to include the circled R ® symbol

All other trademarks referenced herein are registered or unregistered trademarks of their respective owners. No claim is made by Artemis Solutions Group or any of its subsidiaries to these registered or unregistered marks.

All logos, all product names, all page headers, all custom graphics, all button icons, all trademarks, service marks and logos appearing on this and other Artemis Solutions Group Web Sites, unless otherwise noted, are service marks, trademarks and/or trade dress of Artemis Solutions Group. All Global trademarks, trade names, service marks, and other intellectual property rights as protected by law and international treaties are hereby reserved worldwide and will be defended vigorously.

No license or right is granted by implication, estoppel, acquiescence, laches or any other legal principle, method or means to use any Trademark, Images or Descriptions appearing on any Artemis Solutions Group Internet sites without the written consent of Artemis Solutions Group.

The Following is a primer on Trademarks from a laymans view and is in no way intended to offer LEGAL ADVICE of any kind.

Trademarks function as adjectives, and should never be used as verbs or nouns.

How do owners establish trademark rights? In the U.S. and some other countries that recognize "common law" rights, an owner can establish trademark rights simply by using a mark in connection with products or services (claimed trademarks). (No rights will be established if the mark infringes an existing, or senior, mark.) Outside the U.S., most countries require a user to register trademarks with the national trademark office (a government agency), before rights are recognized. Additional protections are afforded famous marks under the Lanham Act and Internaional Intellectual Property Treaties.

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